Exploring new challenges

Designing interfaces
users actually love.

I help teams turn complex digital products into experiences that feel effortless. With over a decade of designing for healthcare, fintech, and SaaS, I craft interfaces that users enjoy and understand immediately.

10+ years experienceEnd-to-end product designResearch to refined interfacesImpact you can measure
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Projects that matter

Case Studies

Viveo Healthcare App case study preview
01
Healthcare / Mobile App

Viveo Healthcare App

Simplified booking for Estonian healthcare users. I transformed a complex platform into an intuitive and fast experience that makes health services easy to find and book while boosting conversions.

UX StrategyUI DesignProduct ManagementUser Research
40%fewer booking steps
+25%more services discovered
25%increase in completed bookings
20+users tested for opimal flow
View case study
Seed Operations Website & Branding case study preview
02
Startup / Website

Seed Operations Website & Branding

Built a clean brand and website for a new operational services company to help early-stage startups stand out. I created a distinctive logo, style guide, and intuitive UI that elevates the brand and clearly communicates their services.

Brand IdentityWebsite DesignDesign SystemUI Design
1Cohesive design system
5+Key pages designed
100%Brand built from scratch
2Weeks to launch
Coming soon
Viveo B2B Suite Design case study preview
03
Healthcare / B2B Platform

Viveo B2B Suite Design

Designed a suite of interconnected B2B apps for Viveo, connecting insurers, clinics, and patients. Managed collaboration across product, engineering, and stakeholders to turn a complex multi-user ecosystem into clear, intuitive workflows that support bookings, claims, and operations.

B2B Product DesignMulti-User SystemsCross-functional LeadershipEnterprise UX
3 appsInsurers, clinics, patients
100% suite builtFull B2B platform design
Core workflowsBooking, claims, appointments
Ongoing testingIterative user improvements
Coming soon
About

Quiet, meticulous, and
relentless about quality.

I listen twice as much as I speak and obsess over getting things right. Over a decade in design has taught me that the best work comes from genuine care, thoughtful detail, and a relentless pursuit of clarity.

I specialise in turning complex, ambiguous problems into elegant, intuitive solutions that users enjoy and stakeholders trust. My process covers the full product lifecycle from early discovery and user research to pixel-perfect interfaces and perfectly organised design systems.

Whether I am designing a healthcare platform for thousands of patients or a B2B suite for enterprise workflows, I bring meticulous attention to every detail, quiet confidence, and a drive to make every part of the project flawless.

What I Bring

Product Strategy & Ideation

I turn complex problems into clear, actionable plans. From research insights to conceptual frameworks, I guide the direction of products before a single pixel is drawn.

01

Collaboration & Delivery

I work closely with product teams, engineers, and stakeholders to bring ideas to life. My organised workflows and attention to detail ensure smooth, efficient delivery.

02

UI & Visual Design

I craft interfaces that are functional, elegant, and pixel-perfect. Every element, from layout to colour, is considered to create clarity and delight for users.

03

Research & Systems

I combine user research, testing, and iterative feedback with scalable design systems. Structured processes and tidy files ensure every product is maintainable and evolves seamlessly.

04

Tools

FigmaSketchAdobe CCInteractive mockupsSlackJiraNotionUseberryUserlyticsAdobe FireflyChatGPTVercel v0

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

— Antoine de Saint-Exupéry
Contact

Let’s create something
exceptional together.

I’m always open to new projects, design challenges, or discussing UX and product design. Let’s start a conversation.